Biography

Muhammad Arif Urfi

My name is Muhammad Arif, often known as Urfi, and I'm a dedicated green journalist, filmmaker, human rights defender, and peace activist. Currently, I have the privilege of serving as a correspondent for Geo News, Pakistan's most-watched television news channel, stationed in Muzaffarabad, Pakistan Administered Jammu and Kashmir. Over the years, I've had the opportunity to engage in meaningful work, including being a common wealth fellow 2014 with Conciliation Resources in the UK. As a Co-director, I've collaborated on four joint venture Cross LoC films, one of which delves into the complexities of conflict, disasters, and climate change challenges affecting both sides of the Line of Control (LoC) in Indian and Pakistani Administered Jammu and Kashmir. Beyond my journalism and filmmaking endeavors, I've joined forces with a group of like-minded green journalists to establish an inspiring community-based eco-tourism initiative known as "Seemari Valley." This project draws inspiration from Ireland's successful model of ex-combatants' rehabilitation. Seemari Valley's success story revolves around the transformation of 14 communities in the conflict-affected areas of District Muzaffarabad, Pakistan Administered Jammu and Kashmir. As a journalist and human rights advocate, I have collaborated closely with civil rights activists in Azad Jammu and Kashmir (AJK) in recent past. During the civil rights movement, I have thoroughly examined the grievances of the local population and carefully considered the counterarguments presented by government institutions and power centers. I am excited to share more about these experiences and initiatives with you, and I look forward to potential collaborations or discussions that can further the cause of environmental awareness, human rights, and peace in our region. Muhammad Arif Urfi
Awards & Recognition
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"My camera, microphone and pen will remain steadfast in advocating for the common man's right to information, peace and a serene world."

Urfi

Ecotourism

Seemari Ecotourism

The Seemari Ecotourism project is a community-driven initiative in Muzaffarabad, Azad Jammu and Kashmir, designed to promote peace, environmental conservation, and sustainable livelihoods in a region affected by conflict. Conceived by journalist and peace activist Muhammad Arif Urfi, the project offers ecotourism activities while providing employment opportunities for local youth, fostering inter-community dialogue, and contributing to the preservation of the region’s natural beauty.

Community-based Peacebuilding

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Sustainable Eco-Tourism

With activities such as hiking, birdwatching, and cultural tours, the project focuses on promoting sustainable tourism while preserving the natural and cultural heritage of Azad Jammu and Kashmir, including the endangered snow leopard.

Empowering Local Youth

The project provides crucial training, employment, and income opportunities for young people in the region, particularly those affected by the ongoing conflict. This helps uplift the local community and foster economic growth.

Conservation of Biodiversity

The Seemari Eco Tourism project plays a key role in preserving the rich biodiversity of the Seemari Valley, ensuring that the region's flora and fauna are protected for future generations while contributing to environmental awareness.